Cocktail Storytelling & Copywriting Techniques

Lessons to learn from Netflix's Drink Masters

Drink Masters is a show on Netflix that sees some of the world’s greatest bartenders go head to head to make cocktail magic.

There are several creations on the show that caught my eye from a storytelling and ingredient perspective, serving as a blueprint for what a master cocktail should be:

• Each cocktail has a striking name that grabs attention

• The ingre…