Copy Critique: Madri

Copywriting techniques for beer brands

Drink copy has become something of an obsession for me.

Looking at how a brand tells its story and drives more sales through the written word is instructive from both a selling and marketing perspective.

I thought it’d be worthwhile for Drink To That readers to see some copy critiques of different drink brands.

The reasoning here is to help you improve the way you tell stories with your drinks, whether it’s on a menu, website, product description or label.

Because great copy absolutely increases sales, brand recognition and customer awareness. 

These copy critiques will be for members on the paid subscription, to which you can access for an annual membership of £30 or £5 per month. 

The critiques are based on my own subjective opinion on what I think works and what could be improved. 

Let’s kick things off with one of my go-to beers: Madri.