How Analysing The Copy Of Drink Brands Is Instructive
Practical examples across no and low, whisky and Japanese spirits
Copywriting is a powerful tool in the drinks industry because:
It sells more products via kick-ass product descriptions that help consumers make informed decisions
It’s a pillar of bottle labelling, telling people why they should care about a product when they have it in their hands
It’s the words on your website, guiding people to where you want them to go