The 4 x 6 Sales Method For Writing Killer Copy For Your Drink Brand: Part 1
Also, an attempt at becoming a luxury Japanese whisky producer
Dear Drink To That reader,
Writing copy for your drink brand might sound simple on paper.
“All I have to do is sit down and write. I know what I’m talking about because it’s my product.” (It’s a natural thought).
But that thought is also counterproductive because there’s a tendency to be too close to the product.
Trying to get all the writing for your website, label, product descriptions and social media work done is time-consuming.
Whether you’re planning on doing the copywriting yourself, getting AI to do it or hiring a fellow human, there’s a simple formula you can use to start getting the bones of an offer together.
It’s called the 4 x 6 sales method.
(What I like about 4 x 6 is it complements and distills all the research that you’ve done about your market, customers, position and product BEFORE you sit down to write anything.
And that’s the key point. This is about getting all your ideas down first.)
In today’s newsletter I’ll show you how to use the 4 part of the method using an on-spec example of a luxury whisky brand I’ve come up with called Yesso.