Vintage Ad: Anything Else Is Fool's Gold.

Advertising lessons from the tequila industry

Dear Drink To That reader,

This week’s vintage ad is a 1989 piece for Sauza tequila.

Read on for a breakdown of the copy and takeaways for your drink marketing.

Copy overview

ANYTHING ELSE IS FOOL’S GOLD.

When it comes to premium tequila, it’s easy to be fooled by the label. A gold label does not always mean a naturally gold tequila. Sauza Conmemorativo i…