Vintage Drink Ad: Imagine Falling In Love With A Mug

Marketing psychology from one of the world's biggest vodka brands

Dear Drink To That reader,

Last week, I did a deep dive into the advertising and copywriting psychology of a vintage bourbon ad.

I broke down some takeaways that you can use for your drinks marketing collateral.

This week, I’m back with a 1950 ad from Smirnoff vodka, which advertises the classic Moscow Mule cocktail.

Before I get into the ad itself, underst…