Why Philosophy Matters In Drink Marketing
Ethics, Epicureanism and more
Dear Drink To That reader,
Philosophy can mean a lot of things.
It’s the way you see the world as a business owner.
It’s principles you live by.
It’s the message of your company that needs to be consistent internally and externally.
Personally, I love bringing philosophy into drink marketing and it was fun to get up on my soapbox in the latest episode of the Branders Podcast with host Steven Picanza. (He’s got an awesome Substack called All About Branding and would highly recommend it).
In this epic conversation, we talk about:
Epicurean drinking campaigns and the no and low category.
Practical mental health exercises to use in all aspects of life.
Copywriting techniques to make you stand out in a competitive hospitality industry.
You can also make the most of your Drink To That membership by upgrading.
Jamie - so great to listen to the collaboration between you and my biz partner Steven! Keep up the great work and stay real sharing your talents!