Dear Drink To That reader,
Have you ever been tempted to buy alcohol endorsed by your favourite celebrity?
Drink brands, whether promoted or created by a famous person, offer an interesting window into buying psychology.
In this episode of The Premium Serve, I’ve selected three celebrity brands from three of my favourite categories and investigated the stories behind them.
I also discuss some of the branding markers to look out for so you can decide for yourself on celebrity bottles that are cash grabs and products made with genuine love and craftsmanship.
Products Mentioned
Traveller bourbon from Buffalo Trace and country singer Chris Stapleton.
Teremana tequila from Dwayne ‘The Rock’ Johnson.
Toku sake promoted by Cate Blanchett.
Interesting Premium Serve episodes to imbibe
Episode 4: Writing Memorable Product Descriptions
Episode 5: You’ve been thinking about Epicureanism all wrong in hospitality
Episode 7: The Socrates of San Fransisco & The Irish Whisky Revolution Part 1
You can get in touch with me in the following places to let me know your thoughts on this episode or for help with gaining more leads, sales and opportunities through copywriting:
Email: ryderj09@yahoo.com
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