Dear Drink To That reader,
What makes for a compelling product description in the drinks market?
This is a question you should be thinking about all the time.
Because if you’re having trouble shifting items from your online store, the issue could be that your descriptions aren’t connecting with the audience.
Maybe they sound confusing. Maybe they sound about as exciting as watching paint dry. (If you’re selling a fast-drying paint then you don’t need to listen to this Premium Serve episode).
But you’re not selling paint.
You’re selling a drink with ingredients people want to know about.
You’re selling a drink category that’s fighting it out with several other categories to gain market share.
You’re selling an experience that needs to grab attention as soon as people scroll through your store.
In episode 4 of the Premium Serve, I look at memorable product descriptions and how you can reverse engineer them to make your own stand out to customers.
Hope you find this episode useful.
And if you need help with writing product descriptions, get in touch at ryderj09@yahoo.com
As a drinks copywriter, I’ll work with you to define the story of every product and write descriptions that:
Capture the most appealing benefits to your customer.
Have a defined structure and all the necessary product information.
A consistent tone of voice and clear calls to action.
Notes
Products mentioned in this episode:
Blonde Witch ale from the Moorhouse Distillery.
The Lost Explorer mezcal.
Nc’Nean whisky.
Rhum Barbancourt 15 years.
You can listen to previous episodes of the show below:
Episode 1: The story of Japanese whisky.
Episode 2: 6 essential books for your spirits education.
Episode 3: The practical benefits of Stoicism in hospitality.
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