Dear Drink To That reader,
Welcome to Part 2 in my three-part series on the iconic Irish whisky campaign concocted by the legendary ad man Howard Gossage.
You can catch up with the first part here.
In this episode of the Premium Serve, I dive into one of Gossage’s most famous essays ‘Is Advertising Worth Saving?’ and the second ad that he released as part of the whisky campaign.
More Premium Serve episodes:
Episode 6: Hospitality Branding 101 with Steve Picanza
Episode 5: You’ve been thinking about Epicureanism all wrong in hospitality.
Get in touch with your thoughts about this episode or for help with using copywriting to grow your leads and sales at ryderj09@yahoo.com
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