Dear Drink To That reader,
For this week’s episode of the Premium Serve, I’m excited to bring you the first in a series of interviews from experts in the hospitality industry so you can further improve your storytelling and discover new ideas for building your brand.
First up is a guy with years of experience to draw from in building brands that stand the test of time.
Steve Picanza is a creative brand strategist who’s helped build global businesses for over a decade and a half.
In this interview, we deep dive into:
Creating the marketing foundations for drink businesses and hospitality venues.
Strategies like celebrity endorsements, product placements and out-of-the-box branding.
The practicalities of bringing philosophy into the industry.
Follow up information
For more information on Steve’s background and branding expertise, you can check out his website:
https://www.stevenpicanza.com/
Notes
You can listen to previous episodes of the Premium Serve below:
Episode 1: The history of Japanese whisky.
Episode 2: 6 essential books to read for your spirits education.
Episode 3: The practical benefits of Stoicism in hospitality.
Episode 4: How to write interesting product descriptions.
Episode 5: The real story of being an Epicurean in hospitality.
I’d love to know your thoughts about this episode and if you’d like any specific topics covered in more detail then let me know.
Get in touch by writing to ryderj09@yahoo.com
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