Dear Drink To That reader,
I feel there’s a tremendous amount of value in studying drink ads across categories.
Looking at the structure, tone and ideas that are present in big and small campaigns can show what made them so successful (or unsuccessful in some cases).
As part of The Premium Serve show, certain episodes will be dedicated to breaking down drink ads so you can take away practical lessons for improving your own marketing tactics.
With that said, it’s my pleasure to kick this off with the first of a three-part series into the mad methods of the marketing genius, Howard Luck Gossage.
Known as the Socrates Of San Fransisco for his philosophical and thoughtful take on advertising, Gossage is a legendary adman with a massive oeuvre of high-converting ads across different sectors.
Perhaps one of his lesser-known contributions is the work he did to legitimise and champion Irish whisky.
How did he do that?
Well, you can listen to episode seven of the Premium Serve to find out.
You can listen to part 2 here.
By updating your membership to the full Premium Serve subscription, you’ll be able to access the following:
Exclusive Premium Serve audio series bonus content and deep dives into categories all over the world.
Interviews with bartenders, brand ambassadors and hospitality marketers that feature in-depth drink marketing and storytelling tips.
Access to my Imbibe Bulletin, which covers breaking news stories and interesting stats from various categories.
A complimentary e-book copy of my book Japanese Fighting Heroes: Warriors, Samurai and Ronins, worth £20.
All it’ll cost you is £6 per month.
Or you can go for the more cost-effective option of £40 for an annual membership.
Past episodes of The Premium Serve you’ll find useful
Episode 6: Hospitality Branding 101 with Steve Picanza.
Episode 5: You’ve been thinking about Epicureanism all wrong in hospitality.
Episode 4: How to write memorable product descriptions.
You can get in touch with me in the following places to let me know your thoughts on this episode or for help with gaining more leads, sales and opportunities through copywriting:
Email: ryderj09@yahoo.com
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