Dear Drink To That reader,
Here’s the third and final part of my series looking at the life of the legendary ad man Howard Gossage and his contribution to Irish whisky.
So you have the full context of the series, it’s recommended you go back and listen to episodes 7 and 8 of the Premium Serve audio show.
Episode 7
Episode 8
In Episode 9, listen to an extract from one of Gossage’s most famous essays, ‘When Will Advertising Become A Business For Grown Men?’
Plus, find out why Irish whisky and many other things are totally flahoolick.
Get in touch with your thoughts about this episode or for help with using copywriting to grow your leads and sales at ryderj09@yahoo.com
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